Overview
Behavioral Change Communication refers to the strategic use of communication methods to influence knowledge, attitudes, and practices that promote healthier behaviors at individual, community, and societal levels. Research published in this journal examines behavioral change communication across diverse family medicine contexts, including maternal and child health interventions. Studies have investigated self-medication practices among pregnant women in Ghana, revealing patterns that inform targeted health messaging strategies. Work on complementary feeding in Pakistan has developed context-specific recommendations based on national survey data to guide communication approaches for improving infant nutrition. Additional research has explored antenatal care service utilization in Ethiopia, identifying factors that influence maternal health-seeking behaviors and highlighting opportunities for communication interventions. The journal has also published findings on vitamin A deficiency and ocular health among preschool children in rural India, addressing preventable conditions through awareness and behavior modification. This body of work demonstrates that effective behavioral change communication in family medicine requires understanding local contexts, cultural practices, and barriers to health service utilization, ultimately aiming to reduce preventable morbidity and improve health outcomes across vulnerable populations.
Research published in this journal
5 peer-reviewed articles, ranked by relevance. Each links to its DOI.
How this research is being cited
The 5 articles above have been cited 19 times in the scholarly literature. Citation data via OpenAlex and Crossref, updated Jun 2026.
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2024 · Frontiers in Global Women's Health
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2024 · Frontiers in Global Women s Health
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2023 · European Journal of Clinical Nutrition
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2023 · Journal of Pregnancy
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2023 · Revista Internacional de Salud Materno Fetal
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2023 · Journal of Pregnancy
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2023 · Optometry and Vision Science
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2023 · Revista Internacional de Salud Materno Fetal
A sample of recent works citing this journal's research on Behavioral Change Communication, linking to each citing work.