Overview
Supply and Demand is an economic concept which states that supply and demand of goods and services affects the pricing in a free market. It describes the relationship between sellers and buyers and the resulting equilibrium of the market price. Supply and Demand are two opposing forces, when demand increases, prices and the quantity of goods offered increases as well. If supply decreases and demand increases, prices go up and the quantity of goods decreases. This concept is used by companies and organisations to better understand consumer preferences and market trends, and how to adjust their pricing accordingly. It is also an important factor in the economics of production and pricing.
Research published in this journal
8 peer-reviewed articles, ranked by relevance. Each links to its DOI.
How this research is being cited
The 8 articles above have been cited 8 times in the scholarly literature. Citation data via OpenAlex and Crossref, updated Jun 2026.
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2026 · BMJ Open Quality
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2025 · Tobacco Prevention & Cessation
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2025 · Tobacco Prevention & Cessation
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2025 · Frontiers
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Thamra Al Ghafri et al. · 2025 · Sultan Qaboos University Medical Journal
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Yohanes Driyanto et al. · 2024 · Komunitas: International Journal of Indonesian Society and Culture
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2023 · Revista Brasileira de Inovação
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2023 · Revista Brasileira de Inovação
A sample of recent works citing this journal's research on Supply and Demand, linking to each citing work.