Research Methods

Research methods are an array of tools and techniques used to collect, analyze and interpret data to answer questions and develop new insights. Research methods are important in the fields of science and the humanities as they provide the basis for developing evidence-based knowledge. Research methods are essential for businesses, non-profits and governmental organizations to make sound decisions and guide their policies. Research methods can be qualitative, quantitative, or a combination of both, allowing for a broad spectrum of data collection and analysis. Qualitative methods are useful for generating detailed, contextualized and interpretive data that can be used to study social phenomena. Qualitative methods are also powerful tools for uncovering hidden dynamics and trends. Quantitative methods, such as statistical analysis, are useful for identifying correlations, trends and causal relationships. A combination of research methods is often used to gain an even deeper understanding of a research problem.