Mass Customization
Mass customization is a business concept that deals with customizing products or services to the individual needs of the customer on a large scale. It combines the flexibility of customizing to the specific needs of the customer with the efficiency of mass production, providing customers with products or services at a lower cost. Mass customization thus presents the customers with products and services that fit their individual needs and preferences better than standard products. Its significance lies in its ability to efficiently satisfy custom needs on a large scale, making it an attractive option for companies looking to provide their customers with customized products or services. Mass customization can be used in a variety of industries, from apparel to healthcare, to create tailored products and services.
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